What is an international marketing and how is it different from domestic marketing? – Marketing is a very important part of any organization. This basically involves the process of producing, advertising, pricing, and distributing products and services with the aim of meeting the needs of customers and at the same time achieving the goals of the organization.
There are two types of marketing discussed in this article: Domestic Marketing and International Marketing. Internal marketing refers to the marketing activities performed by a company within its national borders.
International marketing is expanding to different countries of the world, ie marketing activities are carried out globally. The world is shrinking rapidly and borders between countries are slowly shrinking, which is why most companies are not only focusing on the local market but also trying to attract customers from all over the world.
In this article, we will describe these two important terms and identify the main differences between them.
Internal marketing includes marketing strategies used by a company to attract customers and force them to buy a product or service in the local market. Marketing activities in internal marketing are carried out locally and services are provided to a limited number of customers.
Internal marketing has several advantages. It’s easier to do because it only deals with one type of competitor and economic issues. There are no communication barriers because local customers can easily understand the company’s message. In addition, the company can easily obtain and understand information about local market trends and the requirements, tastes, and preferences of consumers.
This allows companies to make decisions and develop marketing strategies in a more effective way. There are fewer risks in internal marketing and limited investment is required.
However, the scope of local markets and their growth is very limited. Hence, many companies intend to expand their activities in the international market.
International marketing is a type of marketing that focuses more broadly on the customer and expands the national scope. Customers from all over the world are targeted in international marketing. This type of marketing is very complex and requires significant financial investment.
There is no doubt that the Internet (and other digital technologies) has made global markets more accessible. But there are still significant challenges, and small businesses need to carefully weigh the pros and cons before launching a global marketing campaign.
If you do not work exclusively in the export-oriented market, it is preferable to focus more on the domestic market in terms of practicality and safety. However, the business world is a dynamic environment and there may be opportunities for external development. Therefore, it is very important for small business owners to understand the fundamental differences between domestic and international marketing and to plan properly if they want to market abroad.