Where Businesses Can Cut Costs In 2023

According to Paycor, labor can account for up to 70% of a company’s expenses. Cost-saving measures for labor may include employment practices, pay, benefits, the use of independent contractors, and the workplace environment.

In addition to cutting labor expenses, companies can also analyze their vendors and suppliers’ contracts, use automation and other technologies, and examine the costs of their products and services.

For most firms, it may be difficult to expand and turn a profit in 2023. As a result, it makes sense to examine areas where expenses can be cut without sacrificing revenue or customer satisfaction. The following cost-cutting strategies are examined in this business blog post.

  • Labor
  • Suppliers and vendors
  • Marketing
  • Workplaces


Your business cannot ignore its personnel investment if it is operating profitably but has to reduce costs to ensure it survives the next recession. It’s not a given that you’ll have to let go of employees unless your company is drastically losing money every day and needs a quick cure.

Labor expenses

For instance, after purchasing Twitter, Elon Musk sacked half of the workforce, saving the company $400 million in annual labor costs. Use a free online employee cost calculator to determine the annual cost of the staff, excluding taxes and overheads, when determining how your organization might cut its labor costs. There is no cost.

Labor overheads

Then you’ll need to work out your labor tax obligations and labor overheads, including:

  • Insurance
  • Benefits
  • Paid leave
  • Payroll taxes
  • Equipment and technology
  • Buildings and supplies

Shrink Labor Cost Ideas

Where Businesses Can Cut Costs In 2023
Where Businesses Can Cut Costs In 2023

Once you have determined your overhead costs and employee taxes, you will be aware of the actual average cost of labor. You can reduce your labor costs by doing the following, for example:

Improving employee productivity

When employees are more productive, they complete more tasks during regular working hours, which reduces the need for them to put in extra time at a cost to your company. Among the methods for raising productivity are:


Your company can support and promote a healthy way of life so that its employees engage in physical exercise and consume better food. There is time for proper sleep and more social interactions when there is a healthy work-life balance. Employees who are content, at ease, and rested may give their entire attention to work and tasks.


Your workers will work more productively, with fewer interruptions, and with less travel time with a hybrid working style on the days they work from home. Your workers will work more productively, with fewer interruptions, and with less travel time with a hybrid working style on the days they work from home.


Invest in online collaboration software and apps to enable your team to connect and work on projects remotely, whether they are at home or in the office, in real time.

Hire Freelancers

Utilizing independent contractors for tasks is another approach to cut labor costs. Use their services only as necessary for your company.

When employees are replaced by freelancers, recruitment hiring costs will be reduced. Did you know that more people are deciding to work freelancing rather than full-time? The gig economy is to blame for the development.

Suppliers and Vendors

Review the worth of all your contracts with vendors and suppliers. Can you find a better deal with them or with a rival elsewhere?

Incentives are provided by rivals in an effort to win your business. It’s nice to be loyal to your suppliers, but it’s bad for business.


Getting more value for your money, or more bang for your buck, is one way to reduce costs in order to be prepared for a recession. However, evaluating suppliers and vendors involves more than just price.

You should also take into account the additional services they provide for your company, such as:

  • Key business partnerships
  • High-quality service for your customers
  • Consistency and convenience
  • Credibility
  • Social and environmental responsibility

Establish a procedure that requires your company to regularly evaluate all vendors and supply chain suppliers, including outsourcing providers.

Scorecards and KPIs

Use key performance indicators, questions, and scorecards. Think about hiring an outside consultant or auditor to oversee portions of your company’s review procedures. Their work may also involve evaluating rivals so your company can bargain for better terms or move its business to a different supplier or vendor.


A good moment to evaluate the effectiveness of your marketing strategies is always. Since digital marketing is measurable and marketers adore data, it is possible to evaluate specific efforts to see how they are performing and make adjustments. A marketing campaign should not always be changed midway through because marketing takes time.

Why marketing in a recession?

Business managers and other non-marketers need to understand that marketing has advantages beyond just making sales, such as:

  • Brand awareness and reputation
  • Consumer engagement and feedback
  • Customer loyalty and insights

During recessions, businesses cut back on marketing investment, and sometimes it’s a necessity.

How to invest in marketing in a recession

One strategy that succeeds during recessions is to start by reducing high-volume transactional advertising and constructing market share marketing techniques that keep clients close and devoted.

By producing and disseminating pertinent blog posts, your company may spend time interacting with the communities it serves on social media and its website. We’re all experiencing the recession together, so when a company offers advice on how to survive it, consumer engagement is certain to increase.

Avoid ceasing all marketing in 2023 in an effort to reduce costs. According to Peter Field, the history may teach us important lessons for the present, and your marketing can still engage clients, it simply needs to do so in a different way.

1. Continue to have a voice

Avert having your company go out of clients’ sights and minds. Your marketing efforts can help you remain relevant to your intended market.

2. Focus on social responsibility, humanity, and the environment

Show the compassionate side of your company. Showing that your company is concerned about society and the environment is important right now. Participate in fundraising efforts and philanthropic causes, and look for alternative opportunities, such as Instagram collaborations for charitable purposes.

Summing Up

During economic downturns, all businesses must monitor their spending and make cost reductions. Making important choices regarding labor, suppliers, vendors, technological investments, and marketing is necessary to get ready for slower trading circumstances.

Referring back to your business plan, make sure you have enough operating capital and access to financing so your company can take advantage of recessionary possibilities, such as gaining market share.

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